Culture Is Not a Slogan

Companies confuse culture with slogans. Culture is the system of behaviors you reward and punish.

Ben Horowitz · Бизнес · Ben Horowitz On What Leaders Get Wrong About Corporate Culture

Ben Horowitz

Co-founder of Andreessen Horowitz, known for insights on leadership and building companies.

You Are What You Do — Ben Horowitz
Your character is not what you say about yourself, but what you do every day.
Culture is Critical — Ben Horowitz
Company culture determines its fate more than strategy. People are everything.
Investing in the Future — Ben Horowitz
When you invest, you're not investing in a company, but in the people who build it.
Navigating Chaos — Ben Horowitz
Leading through chaos is the ability to move forward when you don't know where you're going.
New Rules of the Game — Ben Horowitz
The physics of startups has changed. Now you need not just an idea, but a culture that scales.
Window of Opportunity — Ben Horowitz
Right now is a remarkably rare moment when technology and macroeconomics aligned perfectly.

All Music Is Folk Music — Louis Armstrong
All music is folk music. I ain't never heard a horse sing a song.
The Power of Compassion — Michael Jackson
The most important thing is love and compassion. They override everything.
Music Is Life — Jon Batiste
Music is a spiritual practice, a therapy, a way to connect us to ourselves and each other
Compromise and Conscience — Bob Dylan
I'll never sell my soul for money or fame. It's my only true asset.
The Soul of Music — Questlove
Soul is what makes music real. It's what people feel
Childhood - Where It All Starts — Michael Jackson
Childhood is where it all starts. If we lose childhood, we lose everything.