Service Becomes Your Purpose
When you work on something that really matters, it becomes your purpose.
Tim Cook
CEO of Apple since 2011 who led the company to become the world's most valuable corporation.
All moments: Tim Cook
- The Future Requires Holistic Vision — Tim Cook
We think about how all things work together as one integrated system.
- Privacy is a Human Right — Tim Cook
Privacy is a fundamental human right. If you take people's privacy, you take their dignity.
- Technology Should Serve Human Values — Tim Cook
Technology is best when it is invisible and it serves me.
- Legacy is Built Through People — Tim Cook
Our legacy is not the products, it's the people we touch every day.
- Innovation Requires the Courage to Leave the Old Behind — Tim Cook
Innovation requires that you are willing to let go of the old and embrace the new.
- Sustainability is Our Duty to the Future — Tim Cook
We have a responsibility to leave the planet better than we found it.
Related moments
- Documenting History — Questlove
As a documentarian, I feel a responsibility to preserve the history of Black music and culture
- All Music Is Folk Music — Louis Armstrong
All music is folk music. I ain't never heard a horse sing a song.
- The Power of Compassion — Michael Jackson
The most important thing is love and compassion. They override everything.
- The Art of Service — John Legend
As an artist, I see my role as serving humanity and raising my voice for justice
- Music Is Life — Jon Batiste
Music is a spiritual practice, a therapy, a way to connect us to ourselves and each other
- Compromise and Conscience — Bob Dylan
I'll never sell my soul for money or fame. It's my only true asset.