Why We Do It
People don't buy what you do; they buy why you do it.
Simon Sinek
Author of the Golden Circle concept, leadership speaker who inspires people to find meaning in their work.
All moments: Simon Sinek
- True Leadership — Simon Sinek
Leadership is the capacity and the will to rally men and women to a common purpose.
- Listening and Understanding — Simon Sinek
The role of a leader is not to come up with all the ideas. The role of a leader is to create an environment.
- Care and Responsibility — Simon Sinek
A leader is someone who takes responsibility for finding the best in people.
- The Infinite Game — Simon Sinek
In a finite game you play to win. In an infinite game you play to keep playing.
- Inspire Action — Simon Sinek
There are leaders and there are those who lead.
- The Golden Circle — Simon Sinek
All great leaders and all great organizations think, act and communicate from the inside out.
Related moments
- Documenting History — Questlove
As a documentarian, I feel a responsibility to preserve the history of Black music and culture
- All Music Is Folk Music — Louis Armstrong
All music is folk music. I ain't never heard a horse sing a song.
- The Power of Compassion — Michael Jackson
The most important thing is love and compassion. They override everything.
- The Art of Service — John Legend
As an artist, I see my role as serving humanity and raising my voice for justice
- Music Is Life — Jon Batiste
Music is a spiritual practice, a therapy, a way to connect us to ourselves and each other
- Compromise and Conscience — Bob Dylan
I'll never sell my soul for money or fame. It's my only true asset.