The Dream of the Perfect Choice
We always think there's a perfect choice. But perfection doesn't exist. Once we accept this, we can be happy with what we have.
Barry Schwartz
American psychologist and bestselling author of The Paradox of Choice on how abundance of options paralyzes our decisions.
All moments: Barry Schwartz
- Choice Becomes a Burden — Barry Schwartz
We think limiting choice is bad, but research shows people are happier when they have fewer options.
- The Paradox of Choice and Happiness — Barry Schwartz
The more options we have, the less happy we are. An abundance of choice leads to paralysis, regret, dissatisfaction.
- Satisfaction Comes From Gratitude — Barry Schwartz
When we're grateful for what we've chosen, we're satisfied. When we constantly seek better, we're never satisfied.
- You Cannot Undo Your Choice — Barry Schwartz
It seems like all decisions are reversible today. But when you make a choice, you take responsibility for it. This creates anxiety.
- Analysis Paralyzes — Barry Schwartz
When there are too many options, we fall into analysis. We compare, weigh, worry. This takes away the joy of choosing.
- Maximizers and Satisficers — Barry Schwartz
There are people who always seek the best option—maximizers. There are people satisfied with a good option—satisficers. Satisficers are happier.
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