Choice Becomes a Burden
We think limiting choice is bad, but research shows people are happier when they have fewer options.
Barry Schwartz
American psychologist and bestselling author of The Paradox of Choice on how abundance of options paralyzes our decisions.
All moments: Barry Schwartz
- The Paradox of Choice and Happiness — Barry Schwartz
The more options we have, the less happy we are. An abundance of choice leads to paralysis, regret, dissatisfaction.
- Satisfaction Comes From Gratitude — Barry Schwartz
When we're grateful for what we've chosen, we're satisfied. When we constantly seek better, we're never satisfied.
- You Cannot Undo Your Choice — Barry Schwartz
It seems like all decisions are reversible today. But when you make a choice, you take responsibility for it. This creates anxiety.
- Analysis Paralyzes — Barry Schwartz
When there are too many options, we fall into analysis. We compare, weigh, worry. This takes away the joy of choosing.
- The Dream of the Perfect Choice — Barry Schwartz
We always think there's a perfect choice. But perfection doesn't exist. Once we accept this, we can be happy with what we have.
- Maximizers and Satisficers — Barry Schwartz
There are people who always seek the best option—maximizers. There are people satisfied with a good option—satisficers. Satisficers are happier.
Related moments
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I never tried to fit in. I prefer to be myself, even if it's alien.
- Compromise and Conscience — Bob Dylan
I'll never sell my soul for money or fame. It's my only true asset.
- My Life Has Been Happiness — Louis Armstrong
All my life has been happiness because I did what I loved.
- Rebirth Through a Name — Bob Dylan
I changed my name because the old me died. Dylan is who I really am.
- Influences and Inspirations — André 3000
Jimi Hendrix showed me that there are no boundaries in music. You can do anything
- Remember Love — John Lennon
Remember, we came into the world with nothing. We don't need money or fame.